3 Unique Online Business Models If You’re Starved for Ideas
Just about the the best concept in human experience is leverage. Correctly using leverage is what propels people toward the goals they might not be able to achieve by themselves. What’s so great about this particular concept is that it is able to be used in just about any way you like. You should see that we’re talking about using leverage for your business and marketing needs. Work on building a habit about looking at the business universe in terms of the best ways to both apply and use leverage.
Simple but Effective Methods for Building a Service Business on the Internet
Leverage is just about the best concept known to humans today. The proper use of leverage has enabled people all throughout history to achieve triumphs that otherwise were out of reach. The nice thing about this concept is that there is no limit to the amount of ways in which you can use it. In this case, it should be obvious that we’re going to talk about leverage for business and marketing. It is good to figure out how to properly apply and use leverage for your business world.
Long before the Internet became popular, the only option was offline marketing. But it was not called offline, it was usually called direct response advertising or marketing. You should borrow from those techniques and create a multi-faceted campaign that incorporates everything from your sales or squeeze page to Facebook to making videos. You can send people to your Facebook page, where you will have some written and video content. You could try building a separate feeder website that is pretty much just a video website. Then your job is to send them on to your main website or to your squeeze page. Think about working harder at your lead generation. Make a concentrated effort to promote your lead generation giveaway or you can use the benefits that encourage people to join your list.
If you want to find actual success online, testing in marketing and advertising is how you make that happen for yourself. Unfortunately most marketers and big businesses don’t actually do this (because they have no clue as to how). In this situation what you’re going to do is be a split testing expert, which means that you need to put in some time to learn about how copywriting works. The entire idea behind split testing is to raise your conversion rate. So what you do, then, is offer a consulting service for raising conversion rates and then show businesses exactly how to make that happen for themselves. It’s not hard to pair this sort of consulting with other sorts of consulting (like site usability).
A really great approach you can take as a service provider who wants to market his business comes from traditional Internet Marketing. In this method you start with content you already have and that you create yourself and then seek to get syndicated on the more established websites. This is a different idea than simple guest writing or blogging. With this technique you’ll be submitting your work to the top three (or so) article directories.
Make sure you write for syndication though; these are usually much longer articles (usually about 1000 words or so). You want to attract only the very best webmasters so make sure that your content is as good as you can make it. If you pay attention long enough, you are going to see that pretty much every online marketer is just doing the things that other people are doing. Still, most are encouraged to try not to simply "reinvent the wheel." That is all fine and good, but you should listen to the beat of your own drum once in a while. Don’t be afraid to do an experiment or try out a new idea no matter how far out it may seem.
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